To all the gals who bathe in Lake Louise…

We are so happy to bring you www.victoireboutique.com

VICTOIRE TAKES THEIR ROCK‘N’ROLL TEA PARTY VIRTUAL WITH THE LAUNCH OF
WWW.VICTOIREBOUTIQUE.COM.

OTTAWA – Since its inception in 2006, Victoire has cultivated a loyal
clientele composed of both local and visiting women from coast to coast.
After 3 years of having women from across the country coming in to their
brick and mortar store expressing their love for the well- edited and
presented Canadian designs, Victoire has launched a web store,
www.victoireboutique.com. Chock full of the charming and easy pieces they
are known for, we are sure this site will become a fan favourite and open
Victoire up to a whole new audience who will no longer have to wait for a
trip to the capital to get a dose of Victoire’s lovely offerings. Come get
acquainted with what women in Ottawa (and now from coast to coast!) have
been raving about at www.victoireboutique.com. Victoire offers a well-edited
mix of ideas and trends in their boutique, mixing edgy wares with more
classic pieces, creating a rock’n’roll tea party experience. With their
selections, the duo aim to offer shoppers feminine, girly, and unique items
with an edge, unexpected and playful details and pieces with longevity.
Their impeccable buying is why Victoire was named one of the top 10
boutiques in Canada to buy a dress by CanWest Media. And now with the launch
of their webstore, this selection is available to all. They carefully select
each piece from various small and independent designers, some local, many
Canadian and a select few international lines, so that everything contained
in the boutique looks and feels like it’s an absolute treasure!

“In the relatively short time we’ve been open, we’ve had so many positive
reactions from our female customers, telling us how Victoire has found a
cherished place in their closets. In that same time, we’ve had many tourists
from all over Canada lament the fact that they couldn’t get what Victoire
was offering in their hometown. We’re excited to now be able to offer the
same distinctive eye for design to all independent fashion lovers no matter
where they are located, as well as offering a way for our local customers to
buy without having to trek out in a blizzard!” says Katie Frappier

The effortless and spot-on vibe of their brick and mortar store has been
seamlessly transposed to their online shop with pictures that convey the
feel of the clothing as well as its fit. Their sales approach, which has
often been compared to shopping with a best friend whose only goal is for
you to look amazing, is also felt online through their blog,
notrevictoire.blogspot.com, started in early 2008. Katie and Régine love the
relationship boutiques can foster with their clientele, and first with their
blog and now the webstore they strive to translate this online, challenging
the notion that Internet shopping is necessarily removed from the intimate
boutique experience. Among Victoire’s stylish finds are recycled and
re-crafted pieces by Preloved (Toronto), Nokomis’s (Edmonton) dresses for
every occasion, and the much loved designs by Dace (Vancouver). A Victoire
customer’s love of clothing can run the gamut of on-trend pieces from
Valerie Dumaine (Montreal), to conceptual pieces from Complex Geometries
(Montreal) or buzzed about indie-luxury from Foley & Corinna (NYC). The
selections made by this duo makes it immediately obvious that they
themselves are fashion addicts, much like their customers.

VICTOIRE IS PLEASED AS PUNCH TO PRESENT TO YOU THEIR ONLINE SHOP, SO MAKE
SURE TO STOP BY WWW.VICTOIREBOUTIQUE.COM!

I’m interesting in doing an interview with the mastermind behind Victoire Boutique , so make sure you come back to check it out!